CHALLENGE

Lancey Foux is a rap artist who needed merchandise for his summer 2022 tour in the USA to coincide with the release of his album "LIVE EVIL." The challenge of creating the merchandise was to illustrate the punk aura of his music to a mainstream audience, as there was no chance for a photo shoot for the tour.

SOLUTION

The campaign accurately portrays the punk soul of the Lancey Foux brand and extended that across all touch points for the tour. 

[Graphic Design] {Art Direction] [Merchandise]